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Expert Interviews, How To, Podcast, Social Media Marketing Podcast, Social Media Strategy

Using Scarcity in Marketing: A Roadmap to Higher Conversions

Want to drive more sales? Wondering how to convince people to act on your offer immediately? In this article, you’ll discover how to use scarcity to improve your marketing conversions. How Scarcity Works in Marketing Cast your mind back to the early days of the Coronavirus pandemic: masks, rapid...

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Blog, Social, Social media, Social Media Marketing, Social Media Strategy, social selling, social strategy

The Love-Hate Relationship with Social Media…

…and the three things to help keep you from losing your mind. Pensive female it professional with curly hair thinking on solution sitting at laptop device in stylish coworking space.Concentrated graphic designer working freelance and using computer with internet I don’t know about you, but my relationship with social media falls...

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Blog, Content Marketing, marketing strategy, Reels, short video content, shorts, Social, Social Media Marketing, Social Media Strategy, stories, TikTok, Video Marketing, YouTube Shorts

5 Ways to Drive Traffic and Sales with Short Videos

We live in a world where everything is moving faster. People no longer have the patience for long-form content and are looking for short, digestible videos, preferably under 3 minutes.  Adopting a video marketing strategy that is based on short video content not only allows you to give your audience...

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Expert Interviews, How To, Podcast, Social Media Marketing Podcast, Social Media Strategy

The Future of Social Marketing: Trends to Track

Wondering what’s next for social marketing? Wondering what disruptive changes in content and distribution might mean for business? In this article, you’ll learn about the latest social marketing trends and how marketers should prepare for a changing world. Disruption in Marketing Today Marketing today really boils down to one...

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Facebook, How To, Instagram, Social Media Strategy

Social Media Marketing Strategy: 5 Steps to Sales and Conversions

Need a better social media strategy that leads to conversions and sales? Wondering how to naturally accelerate the path to conversion? In this article, you’ll discover how to build buzz and anticipation for products and services on Facebook and Instagram. You’ll find a five-step promotion plan you can put...

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