On average, a video posted by a business on TikTok gets 17,523 views. Look at all that love for pumpkin spice. Just think of all the brand awareness and engagement you’ll get if you post a dozen times a day! Not so fast. There is a diminishing return if you bombard the...

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As online ad platforms evolve more privacy-friendly approaches to audience targeting, ad transparency naturally has grown into a need, not a want, for both consumers and advertisers. Published ads on platforms like Google Ads, Facebook, and TikTok are public knowledge and should be treated as such. Consumers have a right...

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Social media is one of the most powerful marketing tools available to modern businesses. With a strong social media presence, brands can achieve a wide range of key objectives, from driving awareness to changing consumer perceptions and amplifying product launches. But how you can ensure that you’re unlocking the full potential...

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Hyperlocal social media marketing is a targeted marketing strategy that focuses on reaching and engaging with potential customers in specific local areas. It involves tailoring marketing efforts to a specific geographic location, allowing businesses to connect with their local communities on a deeper level. This approach is essential in...

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