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audience development, audience engagement, Content, Content analysis, content audit, Content Marketing, content strategy, content-marketing strategy, Digital Marketing, evergreen content, Industry, influencer commentary, podcast content, ROI Marketing, Social media, Strategy, Video content

Why killing your content marketing makes the most sense

30-second summary: Most marketers diversify their content programs too quickly, endangering the program from the start Successful content marketers and media companies focus on fewer platform channels Instead of adding more channels, killing off underperforming channels works better Perform a content audit to find out channels in which you should stop creating content The...

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