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Blog, Bottom line, Business control, business strategy, Competition, Content Marketing, Customer relations, eCommerce, Entrepreneur Interviews, Entrepreneurship, goal setting, Leadership, marketing, Marketing Agencies, Marketing Management, Self-awareness, SEO, Social, Social media, Social Media Marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence...

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Blog, Bottom line, Business control, business strategy, Competition, Content Marketing, Customer relations, eCommerce, Entrepreneur Interviews, Entrepreneurship, goal setting, Leadership, marketing, Marketing Agencies, Marketing Management, Self-awareness, SEO, Social, Social media, Social Media Marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While...

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Blog, Content Marketing, conversion optimization, Customer Support, Digital Marketing, Digital Marketing Software, eCommerce, Market Trends, marketing tools, ROI, SEO, Social, Social media, Social Media Marketing, user experience

5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest...

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Analytics, B2B marketing, case study, Digital Marketing, eCommerce, fospha, Industry, marketing, Marketing Technology, nutrimuscle, Snapchat, Social

Nutrimuscle: Scaling spend and growing ROAS through better measurement

Snapchat driving spend growth at higher efficiency Nutrimuscle is a fast-growing sports supplement brand that started using Fospha in June 2023. Their goal was to grow by increasing conversions and effectively allocating spend, but like many businesses, one of the primary challenges they faced was the inability to track key metrics...

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Analytics, B2B marketing, Digital Marketing, eCommerce, fospha, Industry, marketing, Marketing Technology, Press Release, Snap, Snapchat, Social

Snap Selects Fospha as Measurement Partner for Retail eCommerce

Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. What’s the problem this partnership is solving? Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right...

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AI, AI content, AI Marketing, Blog, content generation, Content Marketing, Marketing Management, Marketing Skills, Marketing Topics, Paid Media, Social, Traffic Generation, Trending

The Future of Marketing: Harnessing AI with a Human Touch

You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. An AI did!”? We’ve all been there. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic.  Sure,...

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Blog, Content, Content Marketing, Facebook, Facebook Ads, marketing, Social, Social media, TikTok, TikTok Ads, Videos

TikTok vs. Facebook Advertising: Which One is Right for Your Business? [VIDEO]

Excerpt from the TikTok Ad Masterclass TikTok Ad Set Up Guide Creating effective ad creative is crucial for successful marketing campaigns on different social media platforms. While it may seem convenient to transfer Facebook creative directly to TikTok, this approach often leads to failure. TikTok requires a unique strategy and tailored...

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Blog, Content, content creation, Content Marketing, Social, Social media, Social Media Marketing, Video content, Video Marketing

6 Tips on How to Create Viral Short Videos for Social Media

In today’s overcrowded social media world, learning how to create viral short videos is a great idea. Viral marketing videos spread fast online and get millions of likes, shares, comments, and views. And that’s not all. Short-form video is dubbed the most engaging type of in-feed social content by 66% of marketers. No...

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Blog, Brand loyalty, Community Management, customer acquisition, customer relationship, Digital Advertising, Digital Marketing, marketing strategy, Social, Social Media Marketing

Give Your Marketing A Makeover

For small and boutique salon owners, regular clients are often the heart of the business. From driving sales to influencing by word of mouth, customers are critical for any beauty business. However, growth is both important and inevitable for a new beauty business. The goal soon becomes maintaining your regular...

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