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Analytics & Conversion, sponsored content

GA4 isn’t all it’s cracked up to be. What would it look like to switch?

Google Analytics is the top player when it comes to tracking website visitors. The platform’s value is reflected in its popularity, which is why it’s the market leader boasting an 86% share. But with great value comes great responsibility, and Google Analytics lacks in that department. Designed to maximize data collection...

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PPC, sponsored content, Sponsored White Papers & Webinars

Webinar: Dominate your competition with Google auction insights and search intelligence

Auction insights is a powerful tool we’ve all come to use for understanding campaign performance against competitors. Search intelligence adds another layer of granularity to ensure you’re one step ahead of your competition. Join Sean O’Connor, Senior CSM and Sales Engineer at Adthena, to explore three easy search intelligence tactics...

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SEO, sponsored content

The anatomy of personalized search

Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers are still experiencing null results, poor relevance and are often pointed in the wrong direction by their favorite brands.  If you’re running an...

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COVID-19, COVID-19 and digital marketing, Digital Marketing, Social, Social media, social media advertising, social media engagement, social media marketing (SMM), sponsored content, Strategy

Need to step up your social media marketing? Follow this recipe

30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine. Marketer Mike Monroe shares the three most important drivers of...

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