Evaluating the true ROI of a customer data platform means understanding how the technology improves key business metrics and enables working more efficiently.That’s why BlueConic commissioned Forrester Consulting to conduct a Total Economic Impact study that measures both the profit and operational efficiency gains that can be unlocked with...

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It’s one of the most popular marketing and sales channels, but email isn’t as easy to leverage as it seems. For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your...

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Although we are all somewhat uncertain about the economy, marketers are still bullish on 2023. After recovering from the pandemic shutdowns and cutting back on budgets, growth is still predicted for next year.  That growth may not be exponential, though. Because of that, you need to make the most of...

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There once was a time when marketing was more art than science. Understanding whether or not your creative asset, display ad or even a TV spot was driving customers to your business took a lot of work. And there was little to no data to tell you what was...

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