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AI, chatbots, conversational data, conversational marketing, Digital Marketing, machine learning (ML), Mobile, natural language processing (NLP), personalization, ROI, ROI Marketing, Sponsored

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use...

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conversion optimization, Digital Advertising, Digital Marketing, display advertising, Google, Google Ads, Google Ads tips, Google Shopping, google shopping ads, offline conversion tracking, PPC, SERPs, Sponsored, YouTube advertising

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions...

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bad credit terms, Google, Payday loans, payday loans algorithm, SEO, SEO in 2020, SERPs, Sponsored

A review of the payday loans algorithm in 2021

30-second summary: Any company holding a top-five position for the search term “payday loans” on Google is likely to be generating some serious revenue. Being an industry that was once worth around £2 billion in 2013 the industry is not as decorated as it once was, with companies...

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ad targeting, Google, Google Ads, Google Ads tips, keyword strategy, paid search ad copy, paid search ads, PPC, ROAs, SERPs, single keyword ad groups (SKAGs), Sponsored

Google Ads new features: Five tips for your Google Ads campaigns

30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed...

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advertising agency, agency, best practices, client acquisition, customer churn, Digital Marketing, Industry, ROI, Sponsored

Five reasons why clients are leaving your agency

30-second summary: If you’re focusing solely on growth, you may not be seeing the huge impact that customer churn has on your agency. Acquiring a new client costs 5X more than retaining an existing one. Service Provider Pro uses their expertise of helping over a thousand agencies with their...

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backlink building, Brand Awareness, community building, Crowd marketing, Digital Marketing, DoFollow, domain authority (DA), Google, link building best practices, link building techniques, link-building, NoFollow, online forums, search rankings, SEO, SERPs, Social media, Sponsored, website Q&A

Crowd marketing: A link building method that only 2% use to rank higher on Google

30-second summary: Link building still plays a prominent role in SERP ranking, even in 2020. Crowd marketing is a technique that is based on building backlinks on forums and communities. Most people don’t use it, and you can take advantage of that. Crowd marketing: What’s that? Crowd marketing is one of those often neglected...

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