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budgeting strategy, client relationship building, client servicing tips, customer acquisition, Industry, KPIs, SEO, SEO audit, SEO forecasting, Sponsored, Strategy

How to show the business value of your SEO proposal

30-second summary: Your SEO proposal plays an instrumental role not just for your agency but also for your client’s business Forecasting needs to be a star element of your customer acquisition process – but how do you navigate these tricky waters? SEOmonitor dissects the entire thought process and action plan for you Here’s...

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competitor research, data analytics, data-driven search strategy, Google, keyword optimization, keyword research, keyword research tools, Performance marketing, Search, search strategy, SEO, SERPs, Sponsored

The importance of accurate keyword difficulty scores

30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective keywords Low competition keywords give an advantage in attracting traffic Some KD calculating tools may be inaccurate due to the use of limited parameters Semrush has...

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backlink building, backlink tools, Google, search strategy, SEO, SERPs, Sponsored

Will you show Gary Vaynerchuk support?

He is a good friend, he has 15+ million-plus social media followers, is Chairman of VaynerX, and active CEO of VaynerMedia – a digital marketing agency you might have already heard of. Go to SESlingshots.GaryVaynerchukMedia.com and get your website on Google’s first page. Search engine optimization (SEO)...

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Ask Quora, backlink building, Content, Digital Marketing, E-A-T, evergreen content, FAQ, Google, Google SERPS, Guide, Karma, Quora, Reddit, SEO, shadowban, Social, Sponsored

Quora and Reddit: Powerhouses for SEO and marketing in 2021

30-second summary: Reddit is the seventh most popular website in the US while Quora has a DR of 91 These factors make for great opportunities to build your brand’s online presence and enhance your E-A-T standing This comprehensive guide helps you take advantage of Quora and Reddit marketing Get ready to take advantage...

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Data, data analytics, keyword data, SEO, SEO strategy, seo tools, Sponsored

Is it time to switch to a new SEO tool?

30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software...

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AI, chatbots, conversational data, conversational marketing, Digital Marketing, machine learning (ML), Mobile, natural language processing (NLP), personalization, ROI, ROI Marketing, Sponsored

Going beyond keywords: how conversational insights take the guesswork out of marketing

30-second summary: Keywords represent the tip of the iceberg when it comes to understanding consumer intent Using AI-powered chatbots, conversational data that occurs over messaging channels like Facebook Messenger and Instagram Messaging can give businesses a deeper understanding of what consumers want Below, we’ll discuss how conversational marketing platforms like Spectrm use...

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conversion optimization, Digital Advertising, Digital Marketing, display advertising, Google, Google Ads, Google Ads tips, Google Shopping, google shopping ads, offline conversion tracking, PPC, SERPs, Sponsored, YouTube advertising

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions...

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bad credit terms, Google, Payday loans, payday loans algorithm, SEO, SEO in 2020, SERPs, Sponsored

A review of the payday loans algorithm in 2021

30-second summary: Any company holding a top-five position for the search term “payday loans” on Google is likely to be generating some serious revenue. Being an industry that was once worth around £2 billion in 2013 the industry is not as decorated as it once was, with companies...

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ad targeting, Google, Google Ads, Google Ads tips, keyword strategy, paid search ad copy, paid search ads, PPC, ROAs, SERPs, single keyword ad groups (SKAGs), Sponsored

Google Ads new features: Five tips for your Google Ads campaigns

30-second summary: Every year Google adds more automation and complexity to their ad products. While it can help day to day campaign management, it comes at the price of readability and control over your campaigns. Marketers are constantly challenged to find effective ways to maintain control over their campaigns and strategies. To succeed...

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advertising agency, agency, best practices, client acquisition, customer churn, Digital Marketing, Industry, ROI, Sponsored

Five reasons why clients are leaving your agency

30-second summary: If you’re focusing solely on growth, you may not be seeing the huge impact that customer churn has on your agency. Acquiring a new client costs 5X more than retaining an existing one. Service Provider Pro uses their expertise of helping over a thousand agencies with their...

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