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Facebook, Instagram, meta, Paid Social, PPC, Threads

Meta announces major updates to Advantage+ and Shopping Ads

Meta announced a string of updates to its Advantage+ and Shopping Ads, designed to help brands improve engagement, drive conversions, and deliver more personalized ads. The platform claims that the updates will help give consumers “the confidence to make a purchase after seeing an ad.” Advantage+ creative optimizations. This feature can...

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Facebook, Instagram, meta, Paid Social, PPC, Threads

Facebook, Instagram and Threads down in ‘global outage’

Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. Users attempting to log onto the websites and apps are encountering error messages, preventing them from refreshing their feeds as usual. Additionally, some users have been automatically logged...

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meta, Paid Social, PPC, Threads

Threads enables post-scheduling in live API pilot, plans to add analytics capabilities

Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. Why we care. Post scheduling on Threads allows brands and publishers...

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Facebook, Instagram, meta, Paid Social, PPC, Threads

Meta’s ad revenue jump 24% in Q4, exceeding expectations

Meta’s ad revenue increased by 23.8% in the final quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q4 2023 was $38.7 billion compared to $31.3 billion in the same period in 2022. This success helped drive total Meta revenue to grow 25% year-on-year from $32.2...

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Facebook, Google, Instagram, LinkedIn, meta, Microsoft, Paid Social, Pinterest, PPC, Snapchat, Threads, TikTok, YouTube

PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

The PPC community had a rollercoaster year in 2023. Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. It’s fair to...

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