advertising, Amazon, Facebook, Google, Google Ads, Instagram, meta, Microsoft, PPC, Snapchat, TikTok, Twitter, Video

Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. By the end of 2023, that number is expected to drop to 44.9%. What’s going on. Amazon, ByteDance’s TikTok and streaming services like Netflix are continuing...

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Blog, Content Marketing, Social, Social media, Social Media Marketing, TikTok, Video Marketing

How to Create Video Marketing Content on a Budget

The human brain processes visual content faster than any other type of content. Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. With most...

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advertising, Apple Search Ads, Display, Facebook, Google, Google Ads, Google Analytics, Google Shopping, google shopping ads, Instagram, LinkedIn, meta, Microsoft, Paid Social, Pinterest, PPC, Privacy, TikTok, Twitter, YouTube

PPC 2022 in review: Performance Max, Apple Search, chaos at Twitter, and more

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. The digital marketing world was inundated with a new Chief twit, old platforms making comebacks (enter Microsoft), and more campaign automation features then we really care...

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