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AI, Attract More Clients, Blog, Boost Conversions, chatbots, Content Marketing, Convert More Clients, Email Marketing, Increase Engagement, Influencer Marketing, lead acquisition, lead conversion, Lead Gen, lead generation, Marketing Skills, Paid Ads, SEO, Social Media Marketing, Traffic Generation

Mastering Lead Generation in 2024: 10 Strategies to Propel Your Business Forward

Imagine a world where Sherlock Holmes has the sharpest mind but no intriguing mysteries to solve. Or Iron Man without his tech-suit. They are simply incomplete without one another.  In the same way, lead generation is the lifeline of businesses. Without a consistent inflow of customers, even the best business...

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Blog, Content Marketing, Content Marketing Resources, conversion optimization, customer relationship, Digital Advertising, ecommerce marketing, email, Email Marketing, engagement, Facebook, Google, Influence, Influencer Marketing, Instagram, LinkedIn, Marketing Skills, Marketing Strategies, Partnerships, Pinterest, Traffic Generation, Twitter, UGC, User Generated Content

Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

In the fiercely competitive outdoor gear market, innovative marketing strategies are essential for brand growth and customer engagement. Among these strategies, giveaways stand out as a powerful tool. They are more than just a means to distribute free products; they are a conduit for creating a lasting impression, fostering...

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Blog, consumer engagement, Content Consumption, Content Marketing, Content Marketing Resources, content strategy, Email Marketing, long form content, Marketing Skills, Marketing Strategies, Marketing Topics, Short Form Content, Social Media Marketing, Traffic Generation

Attention Spans are Shrinking, but Long-form Content Still Rules — What’s the Catch?

Somewhere in the back of your mind, you probably remember reading at least one article saying that our attention spans are down to a “mere 8 seconds” — or “less than a goldfish”. While it sounds catchy, it’s not that simple. It’s easy to jump to conclusions and get swept...

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Analytics, Blog, Content, Content Marketing, lead acquisition, lead generation, search engine optimization, SEO, Traffic Generation, Videos, YouTube

Rank Higher and Capture Leads with Video SEO

Search engine optimization is becoming incredibly challenging and unpredictable. As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. Gone are the...

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AI, AI content, AI Marketing, Blog, content generation, Content Marketing, Marketing Management, Marketing Skills, Marketing Topics, Paid Media, Social, Traffic Generation, Trending

The Future of Marketing: Harnessing AI with a Human Touch

You know that eerie moment when you’re halfway through an article or ad and you realize – “Hold on a second, a human didn’t write this. An AI did!”? We’ve all been there. It’s a bit like biting into a juicy apple, only to realize it’s made of plastic.  Sure,...

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Blog, Content, content creation, Content Marketing, Digital Marketing, Drive More Traffic, engagement, Facebook, Instagram, marketing strategy, Social, Social media, Social Media Marketing, Traffic Generation, Twitter

From Clicks to Conversions: Create Content that Boosts Engagement

Looking to create awesome social media content to boost engagement? It’s a given that creating engaging social media content is crucial for building a strong online presence, engaging your audience, and growing leads and sales.  But how do you get it right? Here are some tips and examples. 9 Tips To Create Social...

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Blog, conversion funnel, conversion optimization, conversion rate, funnel, Funnels, Small business marketing, Traffic Generation

7 Ways To Improve The Conversion Rate Of Your Funnel

As advertisers, we focus a lot of our energy on ensuring our ad campaigns are performing and converting as best as they possibly can. But that’s only one part of the equation.  What happens after the click is just as important (if not more important!) You can have the most incredible ad...

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ad performance, Analysis, Analytics, Blog, conversion rate, cost per conversion, data analysis, data and analytics, data tracking, Digital Marketing, goal setting, LTV, marketing strategy, metrics, Revenue, Traffic Generation

Digital Marketing Data and How to Optimize Like a Champ

There’s so much data, from so many different sources, with so many different reporting tools, that you could just drown in reports, attribution, and meetings. With so much noise out there, it’s important that you look at the data in a certain way. There’s important information hidden in the...

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advertising, Blog, cold lead, Funnels, hot lead, lead generation, marketing strategy, Paid Media, paid traffic, sales funnel, sales offer, Traffic Generation, warm lead

Turn a Cold Lead To a Hot Lead with Paid Traffic

There are three primary temperatures of traffic. It’s important to think about each type as you build your digital marketing strategy. If you’ve heard Ryan Deiss talk about how dating and marketing are similar, you’ll get these right away. If not…keep reading! You’ll see how easy it is to...

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