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Content, cookie death, Google, influencer commentary, keyword optimization, paid search marketing, paid search optimization, PPC, search marketing, SEO, Strategy, User Experience (Ux)

Now is the best time to stitch your search marketing loopholes before 2022

30-second summary: Confused users don’t spend money Your search marketing needs to thread in your brand’s messaging, targeting, design, and overall experience to ensure trust, clarity, and eventual sales SEO pioneer, serial entrepreneur, and best selling author, Kris Jones helps you weave a tight SEO and search marketing strategy...

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Core Web Vitals (CWV), evergreen content, Google, Google page experience, Google Search Engine, Google updates, Industry, industry insights, Mobile, mobile-first, National Retail Federation, page experience update, ranking factors, Research, Search, search experience, Search UX, SEO, SEO strategy, SERPs, User Experience (Ux)

Mobile-first and Core Web Vitals: connecting the dots for page experience success

30-second summary: The Mobile Experience is critical for all categories when looking at Core Web Vitals (CWV) Image compression seems to be a leading challenge for leading brands Pages doing well for CWV tend to be informational in nature Retail, in particular, could see significant disruption if second-tier retailers receive a boost Across all...

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content strategy, Core Web Vitals, Digital Marketing, digital strategy, Google, google algorithm updates, Industry, influencer commentary, organic search, page experience update, Paid Advertising, ROI Marketing, search experience, search marketing, SEO, Social media, Strategy, User Experience (Ux), UX in SEO

SEO in 2021: What your organization’s executives and senior leaders must know

30-second summary: Did you know that 53 percent of trackable web traffic is organic? A study from BrightEdge revealed that search (organic and paid) still delivers more traffic to websites than any other channels, including social and display These statistics prove that the role of SEO in 2021 is...

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AI, AI in digital marketing, Digital Marketing, PPC, search intent, SEO, site navigation, User Experience (Ux)

How marketers can start using AI for stronger results

30-second summary: AI has entered mainstream use in a variety of industries, and marketing is no different There are plenty of ways marketers can start leveraging AI for stronger results In this post, we take a look at four simple yet effective ways you can get started using AI to supercharge your...

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Core Web Vitals, evergreen content, Google, Google page experience, Google updates, page experience update, SEO, SEO guide, SERPs, User Experience (Ux)

A marketer’s guide to Core Web Vitals and page experience

30-second summary: Google has always placed its emphasis on the user experience Core web vitals (CWV) and the Page Experience Update are part of that evolution Sites that already recognize the importance of fast loading times and exceptional UX are best positioned to benefit The prospect of having searchers warned off from clicking...

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COVID-19 and digital marketing, Digital Marketing, Industry, machine learning (ML), Social media, User Experience (Ux), user interface (UI)

Five ways to use machine learning in digital marketing

30-second summary: According to Gartner, 30% of companies were already using machine learning in at least one part of their sales process in 2020. Apparently, if you want to improve your digital marketing, you will need to focus on Analytics, Personalization, and Optimization. And machine learning can help you...

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Content, COVID-19 and digital marketing, COVID-19 and ecommerce, Customer Engagement, Digital Marketing, digital strategy, eCommerce, Industry, Social media, User Experience (Ux), virtual reality (VR)

How brands should meet customers in their new (virtual) reality

30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs and try-ons, once built, can be repurposed in marketing ads, social media, personalized sales demos, and even product redesigns. Elly Uz,...

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AMP, contextual search, Core Web Vitals, evergreen content, featured snippets, Google, Google page experience, Google updates, Industry, mobile-first, mobile-first indexing, ranking factors, Search engines, SEO, SEO in 2021, SEO trends, User Experience (Ux), UX SEO, voice search

What to expect from SEO in 2021?

30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX...

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AI, alternative search engines, backlink building, BERT (Bidirectional Encoder Representations Transformers), Content, Content Marketing, Digital Marketing, E-A-T, evergreen content, Google, Industry, keyword research, local seo, long-tail keywords, mobile friendliness, natural language processing (NLP), SEO, SEO trends, SERPs, Strategy, structured data, User Experience (Ux), Video Marketing, voice search optimization

SEO Trends 2021: What every marketer should know

30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority of search engines out there. Local SEO is important for businesses to get hits from local audiences. The Expertise,...

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Content, content quality, Development, Google, Mobile, mobile optimization, search rankings, SEO, SERPs, site speed, User Experience (Ux), Website Navigation, website optimization, website usability

Four website usability elements that improve your search rankings

30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and building backlinks to your website is still crucial, but Google’s algorithm is continually evolving to reward...

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