When it comes to the modern e-commerce landscape, customer experience is everything. Your customers now expect seamless service across all platforms as more businesses move to integrated data. On top of that, customers want to feel valued as individuals.
Until recently, this personalized experience was only viable with audience segmentation....
Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision?
A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to...
Websites that rank well on Google tend to have a higher Core Web Vitals score
There are three core web vitals that make up the majority of the site’s overall page speed score
Prioritizing user experience in web design and marketing campaigns could give you a competitive edge
This comprehensive guide...
There has been a lot of heartbreak around the world with the CV-19 pandemic.
This chart, from NPR, illustrates some cause for optimism. It shows the 7-day average new cases per day across the world.
It is crucial to acknowledge what’s hidden in the aggregated trend above: The impact on individual...