23 Aug
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CX Has a New Key Disruptor: Partner Marketing and Data-Driven Hyper-Personalization

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When it comes to the modern e-commerce landscape, customer experience is everything. Your customers now expect seamless service across all platforms as more businesses move to integrated data. On top of that, customers want to feel valued as individuals. Until recently, this personalized experience was only viable with audience segmentation....

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05 May
audience research, consumer behavior, Content, content audit, content strategy, conversion copywriting, conversion optimization, CTAs, customer journey, customer journey map (CJM), SEO, user experience

Understanding the three awareness stages of your online audience

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30-second summary: Are you confident about how your target consumer moves in the three stages, awareness, consideration, and decision? A website that features content only suited to the first stage of awareness will struggle to convert, whereas a site only focused on conversions may struggle to get any traffic to...

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20 Aug
audience engagement, Google, Google search algorithm, Largest Contentful Paint (LCP), page speed, Page Speed Update, search ranking, SEO, Sponsored, user experience

Four ways to improve page speed and master Core Web Vitals

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30-second summary: Websites that rank well on Google tend to have a higher Core Web Vitals score There are three core web vitals that make up the majority of the site’s overall page speed score Prioritizing user experience in web design and marketing campaigns could give you a competitive edge This comprehensive guide...

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01 Jun
actionable web analytics, Advanced Analytics, Data Visualization, Usability, user experience

The Power of Exponential Growth | Data Viz to Simplify Complexity

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There has been a lot of heartbreak around the world with the CV-19 pandemic. This chart, from NPR, illustrates some cause for optimism. It shows the 7-day average new cases per day across the world. It is crucial to acknowledge what’s hidden in the aggregated trend above: The impact on individual...

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