SMS isn’t the first channel that springs to mind when marketing. But it’s actually an incredibly effective channel to use.
SMS has fantastic open rates, a brilliant response rate, and is great for customer engagement. However, it’s limited in terms of the more creative aspects of marketing (design, for example,...
Videos engage and convert, and they also rank incredibly well in organic search, making them the perfect medium for converting searchers into buyers
Videos can help guide customers to your brand at stage of the buyer journey
Here’s how to create video content that caters to each stage specifically
If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. It makes sense. We all carry in our pockets everything we need to create, edit, and publish our own video content.
Prior to the smartphone,...
Most marketers diversify their content programs too quickly, endangering the program from the start
Successful content marketers and media companies focus on fewer platform channels
Instead of adding more channels, killing off underperforming channels works better
Perform a content audit to find out channels in which you should stop creating content
A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress.
Use content formats that boost audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc.
People engage more with a site that...