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Expert Interviews, How To, Podcast, Social Media Marketing, Social Media Marketing Podcast, Video

Video Content Marketing Strategy: Balancing Quality and Quantity

Are you using the wrong types of video in the various stages of your customer’s journey? Wondering how to make adjustments? In this article, we’ll explore developing a video content strategy. The Importance of Having a Video Content Marketing Strategy As a marketer in today's digital landscape, you understand...

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Analytics & Conversion, Education and Training, Sponsored White Papers & Webinars, Video

Target audiences precisely to maximize reach and reduce spend by Edna Chavira

Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a digital marketing laser. Join MNTN for Everything You Need to Know...

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Display, Google Ads, PPC, Video, YouTube

Google announces new Display & Video 360 features

Google announced several new features coming to Display & Video 360. Key updates: Report files download list: New page in instant reporting for Display & Video 360 and Campaign Manager 360. Allows customers to view status and access downloaded reports. User ID redaction: Affects Data Transfer files for users in Florida, Texas, Oregon and Montana. Driven...

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Google Ads, PPC, Video

Google Ads launches Cross-Media Reach Measurement for video campaigns

A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of their YouTube video campaigns compared to TV, providing a comprehensive view of brand campaign performance. Why we care. This...

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AI Explored podcast, AI tools, Blogging, Expert Interviews, How To, Podcast, Social media, Video

Repurposing Video Content Into Multiple Mediums With AI Tools

Wish you could take a video and easily create lots of content that works across mediums? Looking for tools that are proven to work?  In this article, you'll discover how to repurpose video into articles, podcasts, and more using AI. Why Use AI Tools in Content Production? Leveraging artificial...

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LinkedIn, Microsoft, PPC, Video

LinkedIn expands video ads, AI tools to help B2B marketers

LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told Search Engine Land: “The Wire Program is available in...

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Google Ads, PPC, Video

Google adds opt-in for Video Enhancements for ads

Google is allowing more advertisers to opt into new “video enhancements” for video ad campaigns. These aim to improve performance by automatically creating additional video formats from advertisers’ original assets. Why we care. With more video consumption happening on mobile devices, having ads properly formatted for different screen sizes and...

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