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Content, Digital Marketing, expert commentary, Google, image alt text, image optimization, international seo, keyword optimization, Mobile, multilingual SEO, SEO, User Experience (Ux), Voice, voice search, Web Accessibility

A must-have web accessibility checklist for digital marketers

30-second summary: Accessibility underpins stellar user experience and positive brand perception, the key factors that appeal to value-driven consumers According to WebAIM, 98 percent of US-based websites aren’t accessible Though not a sparkly aspect of digital marketing strategies, there are multiple layers to “why?” and “how?” brands must be accessible across the...

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ABM, Ad Campaigns, Ad Sequencing, Ads, Advanced PPC Strategies, artificial intelligence, Automation, brand design, broken links, consolidation, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, CSS, CTA, CTR, DV360, Email Marketing, ETAs, Facebook Reporting, first party data, Google Certifications, heroblog, HTML, impressions, influencers, Javascript, Microsoft Ads, Microsoft Advertising, optimization, Organic Content, Paid Content, ppc strategies, PPC Strategy, Real-Time Bidding, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, video ads, voice search

Five Best PPC Advertising Strategies in 2021

Source Being one of the fastest ways for drawing new visitors to a website, PPC marketing is also one of the most powerful tools for attracting a target audience and business development. Although it goes hand in hand with SEO marketing, the main difference is that it is not organic...

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Development, evergreen content, hreflang, international seo, keyword research, Local, local seo, Local SEO Guide, multilingual SEO, SEO, SEO guide, specialist commentary, Voice, voice search, voice search keyword research, voice SEO

Multilingual SEO for voice searches: Comprehensive guide

30-second summary: Search engines are laser-focused on improving user experience and voice search plays an increasingly key role With 100+ global languages, people are prone to searching in their native language How do you optimize your website for multilingual search while keeping a natural and conversational tone? Atul Jindal accurately guides you through...

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backlink building, E-A-T, enterprise SEO, featured snippet optimization, featured snippets, keyword strategy, SEO, Strategy, structured data, voice search, voice SEO

Seven enterprise SEO strategies and tactics that really work

30-second summary: A well-planned Enterprise SEO strategy includes everything that helps a business to dominate Google search. Voice search optimization is critical to your SEO success. Striking keyword targeting helpful to get more results in a short time. Internal linking can boost time-on-site as well as boost your website’s visibility and rankings. Scalability is...

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2021, Amazon, COVID-19, COVID-19 and digital marketing, Digital Marketing, eCommerce, Google, Google My Business, Industry, local search, local search ads, local seo, search advertising, search marketing, SEO, SEO in 2021, SERPs, voice search

Search in 2021: Five must knows for advertisers and marketers

30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity. Google continues to make moves...

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AMP, contextual search, Core Web Vitals, evergreen content, featured snippets, Google, Google page experience, Google updates, Industry, mobile-first, mobile-first indexing, ranking factors, Search engines, SEO, SEO in 2021, SEO trends, User Experience (Ux), UX SEO, voice search

What to expect from SEO in 2021?

30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX...

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