Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users.
In a bid to tackle the issue of rampant bot activity, he unveiled proposals to roll out small monthly subscriptions during a live conversation with Israeli Prime Minister, Benjamin Netanyahu.
X, formerly known as Twitter, is lifting its ban on political advertising in the US.
The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge.
Explaining his decision at the time, Dorsey posted: “This isn’t about free expression....
Many publishers are getting less traffic from X, formerly known as Twitter, this year compared to a year ago.
Why we care. Being visible in social media remains important for brands even as social media continues to lose importance as a referral source for some publishers....
Ads from at least 19 brands appeared alongside a pro-Hitler account on X, formerly known as Twitter. Two of those brands have now suspended advertising on the platform. X has now deleted the account.
Why we care. X’s new CEO Linda Yaccarino told CNBC just last week...
X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts.
Users now need to be Blue subscribers to access the tool, which has been rebranded as XPro under Elon Musk’s reign.
Why we care. Some people will feel disgruntled about paying for a tool that has historically been free,...
X, formerly known as Twitter, has reduced the eligibility threshold for its ads revenue sharing program.
Verified creators now need to have generated 5 million impressions in the previous three months – as opposed to 15 million.
In addition, the company has also lowered the minimum payout requirement...
X, formerly known as Twitter, has launched two new features to improve brand safety and control for advertisers.
Sensitivity Settings and Enhanced Blocklist will be rolled out for all customers over the next few weeks in the X Ads Manager.
Managing Director of X, Linda Yaccarino, said:
X, formerly known as Twitter, has been failing to pay content creators that signed up for its ad revenue sharing offer.
The Elon Musk-owned platform claims it underestimated how popular the program would be, and so needs more time to review things before processing payments.
An estimated payout...