Paid Social, PPC, X (Twitter)

X’s key advertisers aren’t pausing campaigns – they’re walking away

X’s major advertisers have not posted on the platform in almost two weeks. Reports initially suggested that companies like Disney, Paramount, Lionsgate, Sony Pictures, and Universal had temporarily paused campaigns. However, key brands have actually ceased advertising altogether after Elon Musk endorsed an antisemitic conspiracy theory – which he has since refused...

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Apple, Apple Search Ads, Paid Social, PPC, X (Twitter)

Apple pulls all ads from X amid antisemitic and far-right content concerns

Apple is reportedly pulling all of its adverts from X after Elon Musk endorsed an antisemitic conspiracy theory. The tech giant has allegedly also been concerned about its products being promoted alongside far-right content, according to Axios. Why we care. As one of X’s longstanding major advertisers, Apple’s...

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