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PPC Strategy, Uncategorized, YouTube Ads, YouTube advertising, Youtube PPC

Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising

YouTube is the premier online destination for video consumption, but also an important piece of any advertiser’s strategy. The year-on-year growth rate of YouTube users between 2016 and 2021 was drastic. 2016 experienced a 13% growth rate, while in 2021, it amounted to 4.9%. This year, there are approximately...

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Ad Copy Testing, Experiments & Testing, Lead Gen, lead generation, lead quality, Uncategorized, video ads, Video Marketing, YouTube, YouTube Ads, YouTube advertising, Youtube PPC

Testing the Power of the YouTube Lead Form Extension

There are one billion hours of video content watched on YouTube every single day and with it being the second largest search engine behind Google there are a lot of eyes on the platform that can become leads for your clients. It remains a strong platform and the lead...

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conversion optimization, Digital Advertising, Digital Marketing, display advertising, Google, Google Ads, Google Ads tips, Google Shopping, google shopping ads, offline conversion tracking, PPC, SERPs, Sponsored, YouTube advertising

The five latest Google Ads features and how to make the most of them

30-second summary: Make no mistake, Google Shopping is still mostly a paid PPC channel, but you can also enjoy its free traffic Video and display formats are not the type of ad you think of when it comes to online acquisition They are more popular for brand awareness and influence targets All conversions...

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