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Blog, Bottom line, Business control, business strategy, Competition, Content Marketing, Customer relations, eCommerce, Entrepreneur Interviews, Entrepreneurship, goal setting, Leadership, marketing, Marketing Agencies, Marketing Management, Self-awareness, SEO, Social, Social media, Social Media Marketing

2 Ways to Take Back the Power in Your Business: Part 2

Before we dive into the second way to assume power in your business, let’s revisit Part 1.  Who informs your marketing strategy?  YOU, with your carefully curated strategy informed by data and deep knowledge of your brand and audience? Or any of the 3 Cs below?  Competitors: Their advertising and digital presence...

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Blog, Bottom line, Business control, business strategy, Competition, Content Marketing, Customer relations, eCommerce, Entrepreneur Interviews, Entrepreneurship, goal setting, Leadership, marketing, Marketing Agencies, Marketing Management, Self-awareness, SEO, Social, Social media, Social Media Marketing

2 Ways to Take Back the Power in Your Business: Part 1

As I considered the topic that would best serve entrepreneurs, business owners, and marketers alike — all of whom I am — I mused over what I needed most throughout the last year.  I needed to take back control of my business.  And I am charging you to do the same.  While...

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Blog, Content Marketing, conversion optimization, Customer Support, Digital Marketing, Digital Marketing Software, eCommerce, Market Trends, marketing tools, ROI, SEO, Social, Social media, Social Media Marketing, user experience

5 Must-Have Digital Marketing Tools for 2024 to Skyrocket Your ROI

The digital marketing software market is valued at $60.3 billion. And it’s expected to grow at a compound annual growth rate of 15.5% over the next decade. With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. However, it’s essential to invest...

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