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18 Mar
Digital Marketing, email, Email Marketing, email outreach

Outreach: Make every email count

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30-second summary: Send emails manually to be able to build longer-lasting relationships with your recipients Set up your email signature to make your emails look professional Track email opens to be able to tell which emails were never seen Create an effective follow-up strategy (which includes Twitter) Organize your email campaigns using labels Email fatigue...

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07 Mar
Blog, copywriters, copywriting, email copywriting, Email Marketing, Marketing Agencies, Marketing Management

The L.O.V.E. 4-Step Email Copywriting Framework: Connections, Trust & Conversion

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Email is almost 40 times better at acquiring new customers than Facebook and Twitter. But only if you send the right emails, to the right people, at the right time.  There are countless ways to write copy that converts, but only one way to do it consistently: by using a...

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21 Jan
Blog, copywriters, copywriting, email, email campaign, email copy, Email Marketing, Marketing Agencies, Sales, sales funnel, sales tips, write ad copy

Storytelling: The Secret Sauce to Making More Sales With Email Marketing

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Do businesses email their customers too often? According to a recent article on Business Insider, the answer is yes. But not for the reason you may think. It’s not because customers loathe getting emails from companies. Or because frequent emails are considered spam. It’s actually because most brands nowadays email...

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01 Nov
Blog, Email Marketing, Marketing Management, Marketing Skills, personal branding, Social media, Social Media Marketing, TikTok

It’s Scary That You’re Missing These 5 Marketing Skills

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Some of the things you (or your clients) AREN’T doing … are so scary. Like really scary. 1. You NOT being on TikTok is scary. TikTok now has over a BILLION monthly active users. Ages 20-29 make up 29.5%, ages 30-39 make up 16.4%, ages 40-49 make up 13.9%, and ages...

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01 Nov
Blog, copywriters, copywriting, email, email campaign, email copy, Email Marketing, Marketing Agencies, Sales, sales funnel, sales tips, write ad copy

Is Email Marketing Dead?

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“Email marketing is DEAD!”“AI is taking over the inbox!”“Why hire a copywriter when I can just use email templates?!”“Who needs an email list when I have a large social following?” Um….. stop right there and listen up, because I’m going to let you in on a little secret… THREE little secrets...

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