Paid Social Archives - All The Way Digital

03 Oct

TikTok set to trial ad-free subscription for $4.99

October 3, 2023
Posted by Web

TikTok may soon pilot an ad-free subscription service on its app. Code within the social platform suggests that subscribers may soon be able to access content with no interruptions from adverts for $4.99 a month. Screenshots of TikTok asking users if they’d like to upgrade to an ad-free...

03 Oct

Paid Social, PPC, YouTube

YouTube rolls out new audience insight tools

October 3, 2023
Posted by Web

YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. In addition, YouTube has carried out improvements to the design of...

03 Oct

Paid Social, PPC

Reddit unveils Ads Manager updates for improved community targeting

October 3, 2023
Posted by Web

Reddit has launched new capabilities on Ads Manager for enhanced community targeting. The platform has added three new features to the platform, as well as two new administration tools, designed to enhance campaign efficiency and performance, benefitting small business advertisers all the way through to enterprise clients. Why...

29 Sep

Paid Social, PPC

Why it’s time to reevaluate your match type and bidding strategy

September 29, 2023
Posted by Web

Advertisers have been encouraged to reevaluate their match type and bidding strategies to effectively optimize costs and maximize campaign performance. The advice was published in a new report conducted by Optmyzr that investigated broad match type vs exact match type. Although researcher and Optmyzr evangelist Navah Hopkins previously...

$84 billion of ad spend lost due to ad fraud in 2023

September 29, 2023
Posted by Web

Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Why we care. Ad fraud could be costing your brand money,...

Has Google Ads lost all credibility? Why one advertiser says it’s time to leave

September 27, 2023
Posted by Web

Google stunned the PPC community after openly admitting to quietly adjusting ad prices to meet targets. The confession comes eight years after Google Ad executive Jerry Dischler denied the search engine manipulates ad auctions at SMX Advanced in 2015. The backtracking has infuriated digital marker Greg Finn – so much...

27 Sep

Google, Paid Social, PPC, SEO

Apple has 19 billion reasons not to build a Google Search rival

September 27, 2023
Posted by Web

Apple is not planning to create its own search engine to rival Google. Eddy Cue, Apple’s senior vice president of services, is expected to testify at the federal antitrust trial that there are no plans for an “Apple Search” model because its partnership with Google works better...

27 Sep

Facebook, Paid Social, PPC

Facebook can be sued over biased ad algorithm claims, court rules

September 27, 2023
Posted by Web

Facebook can be sued over claims its advertising algorithm is biased, a California State Court of Appeals has ruled. The decision reverses a previous ruling from 2020 that stated Facebook was protected from accountability under Section 230 – a law that shields online platforms from legal action...

23 Sep

Google, Paid Social, PPC

Google accused of downplaying ad price manipulation

September 23, 2023
Posted by Web

Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being...

23 Sep

Google, Google Ads, Paid Social, PPC

Google denies manipulating ad auctions in resurfaced SMX Advanced clip

September 23, 2023
Posted by Web

Google denied manipulating ad auctions at SMX Advanced 2015 – eight years before admitting it actually does. During the conference’s keynote speech, Google Ad executive Jerry Dischler told the audience: “Full stop, we are not manipulating search results or manipulating the ad auction in order to increase profits....

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