LinkedIn, Microsoft, Paid Social, PPC

LinkedIn publishes actionable steps before third-party cookie deprecation

LinkedIn released a new guide detailing actionable steps and tactics you can take now to maximize campaign performance in the absence of third-party cookies. Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless...

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Google, Google Ads, Paid Social, PPC

Google Ads’ ‘pushes’ Performance Max with new Call To Action

Google Ads introduced a “Recently Used” Call To Action on Performance Max cards. You’ll see the label when setting up a new Google Ads campaign. Noticeably, the CTA is missing from other campaign types, making the PMax card stand out more than others. Why we care. Marketers have long claimed that...

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Instagram, meta, Paid Social, PPC

Instagram expands Creator Marketplace to help brands find creators for ads

Instagram is expanding its Creator Marketplace, aiming to make it simpler for brands to discover creators for partnership ads. The platform will start inviting creators and brands based in Canada, Australia, New Zealand, United Kingdom, Japan, India and Brazil to join Creator Marketplace in the coming weeks. Chinese export brands will...

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Google, Google Ads, Paid Social, PPC

Google announces Performance Max updates – including Gemini integration

Google announced several update to Performance Max (PMax): Asset generation is expanding globally in English with more languages to come. Image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after.  In the coming weeks, as Google upgrades its image generation...

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Google, Google Ads, Paid Social, PPC

Google Analytics 4 updates Advertising workspace to simplify reporting

Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? With this update, you...

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Paid Social, Pinterest, PPC

Pinterest launches cooking series with shoppable experience

Pinterest is launching its first-ever streaming show with an actionable and shoppable experience. Inspired by Pinterest trends, Deliciously Entertaining is a six part cooking series that will premiere on the Tastemade streaming channel on February 23. Why video matters. 93% of consumers say video is helpful when making an online purchase,...

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Instagram, meta, Paid Social, PPC

Instagram pilots background editing tool and in-stream ordering

Instagram started testing two new features for brands and content creators: Backdrop: An AI background editing tool for Stories. Get Orders: In-steam ordering for feed posts and Stories. Backdrop explained. This new feature can automatically identify a main focus or let you choose one manually. It then removes the background, and you...

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Google, Google Ads, Paid Social, PPC

Google Ads offering businesses free consultations through Gmail pop-ups

Google Ads is targeting businesses within their Gmail accounts, offering them free consultations. Notably, the promotion is delivered through pop-up notifications rather than emails, making the message look less like an ad, possibly increasing the chances of conversions. Why we care. Prompting businesses to engage directly with Google Ads, especially when...

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