14 Jan
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, advertising budget, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, Hero Conf, heroblog, heroconf, HTML, impressions, influencers, Instagram Ads, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, quality ranking, Real-Time Bidding, Research, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, sale, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, tickets, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Secure Your pass to Hero Conf with an Exclusive Discount for Readers!

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What started as a simple desire to help our community, has now morphed into an industry-recognized training and networking event. In 2008, our team started the PPC Hero Blog, now Hero Blog, with the sole intention of becoming a trusted source of valuable and actionable content. Now, after over a decade,...

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11 Jan
ABM, Ad Campaigns, Ad Sequencing, adfraud, Ads, Advanced PPC Strategies, advertising budget, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, facebook ppc, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, heroblog, HTML, impressions, influencers, Instagram, Instagram Ads, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, Research, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social media, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Secrets to Choosing Effective Images for PPC Ads on Social Media

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As a PPC professional, you know how challenging it can be to get your ads noticed. It’s especially true when advertising on social media. Users scroll and scan, not read their feeds; so, a well-written ad copy is not enough for them to notice and get interested in your...

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08 Jan
ABM, Ad Campaigns, Ad Sequencing, Ads, advertising budget, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, heroblog, HTML, impressions, influencers, Instagram Ads, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Retail Media Is Paid Search, Right?

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TLDR: Yes and no. It’s complicated. Retail media as we know it is a vital component of digital commerce, and definitely has its roots in paid search. However, they are two distinct facets of marketing, each with its own pros and cons, best practices, and impacts on user experience.  What is...

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05 Jan
ABM, Ad Campaigns, Ad Sequencing, Ads, advertising budget, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, GSN, Hero Conf, heroblog, HTML, impressions, influencers, Instagram Ads, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

The Golden Ticket Giveaway is here to find its way to our next PPC hero!

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It could be you! Hero Conf Austin 2022 will be a unique learning experience you can’t miss. 40 sessions jam-packed with in-depth training and solutions on the most pressing developments in the industry: Paid Social, Biddable, Multi-Channel Strategy, CRO, Video Advertising, Emerging Trends, and much more! The marketing expert who wins...

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30 Dec
ABM, Ad Campaigns, Ad Sequencing, Ads, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Certifications, heroblog, HTML, impressions, influencers, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Search, Paid Social, podcasts, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, Uncategorized, URL, USP, UTM, webinars, workshops

Are PPC Ads Counting Google Organic Backlinks?

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Brand recognition and better sales rates are directly dependant on organic and paid search results. Organic search results could be greatly improved with on-page and off-page SEO, specifically by gaining organic backlinks. Meanwhile, paid search results depend on the PPC ranking on Google, Bing, or other...

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28 Dec
ABM, Ad Campaigns, Ad Sequencing, Ads, Advanced PPC Strategies, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, golden ticket, Google Ads, Google Certifications, heroblog, HTML, impressions, influencers, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, responsive display ads, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Responsive Search Ads: What is the new default in Google ads?

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Text ads are an essential part of Google search campaigns. Over the past years, Google has offered a number of different text ads formats for brands to choose from. However, with this breakthrough algorithm feature, Google is planning to make a single and default text ad...

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23 Dec
ABM, Ad Campaigns, Ad Sequencing, Ads, Advanced PPC Strategies, artificial intelligence, Backlinks, best practices, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, Google Certifications, heroblog, HTML, impressions, influencers, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, programmatic advertising, quality ranking, Real-Time Bidding, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Six Best Practices in Programmatic Advertising to Increase Brand Reputation

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Traditional, conventional display marketing is out; programmatic advertising is in.  Certainly, the evidence from digital ad spend points that way, and it makes sense. It’s an even more effective tool that lets you accomplish your advertising goals without breaking the bank. Programmatic advertising, after all, works by putting hyper-specific data about...

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22 Dec
ABM, Ad Campaigns, Ad Sequencing, Ads, Advanced PPC Strategies, artificial intelligence, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, Google Certifications, Hero Conf, heroblog, HTML, impressions, influencers, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, Networking, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, Uncategorized, URL, USP, UTM, webinars, workshops

Top Five Techniques You Need to know as a Paid Social Expert in 2022

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As a digital marketer, harnessing the power of paid social campaigns – and measuring the results – is critical. You’re likely pressed by questions like, “What am I going to get from this?” or, “How much more revenue is this initiative going to provide?” The list...

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18 Dec
ABM, Ad Campaigns, Ad Sequencing, Ads, Advanced PPC Strategies, artificial intelligence, B2B, Backlinks, brand design, brand reputation, broken links, CEO, CFO, consolidation, conversion ranking, cookies, cost of sales, Cost Per Acquisition, CPA, CPM, Creative Strategy, Creatives, CSS, CTA, CTR, DV360, Ecommerce PPC, effective spend, Email Marketing, engagement ranking, ETAs, facebook metrics, Facebook Reporting, first party data, Google Ads, Google Certifications, Hero Conf, heroblog, HTML, impressions, influencers, Javascript, Marketing Model, metadata, Microsoft Ads, Microsoft Advertising, omnichannel, optimization, optimized content, Organic Content, organic search, Paid Content, Paid Media, Paid Social, podcasts, PPC Advice, ppc ranking, PPC Strategy, quality ranking, Real-Time Bidding, responsive search ads, retail media, Rollworks, RSAs, SA360, saas, SEO, Social Listening, Social Media Ads, SQL, taregeting, team work, third-party data, TikTok, Top25, Trends, URL, USP, UTM, webinars, workshops

Google Ads Resources for the Novice or Expert B2B Advertisers

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B2B advertising hosts a number of challenges for marketers. Platforms are not created with B2B advertising in mind, because the sales process is too long and attribution is murky. Additionally, markets are more niche and multiple people are involved in each decision. However, since 93% of the B2B sales...

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