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advertising, Microsoft, Paid Social, PPC

Microsoft Advertising Network campaigns expand to Facemoji

The Microsoft Advertising Network teamed up with Facemoji Keyboard to start displaying ads on the mobile app. Ads are now available in four markets; the U.S., the UK, Canada, and Australia. What is Facemoji Keyboard? Facemoji Emoji Keyboard is a mobile app that lets users customize their keyboard with a variety...

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Google, Google Ads, Paid Social, PPC

Google tests Branded Local Service Ads with opt-out option

Google is piloting branded Local Service Ads (LSA) called Direct Business Search. Brands are automatically enrolled into this new ad type by default. From Feb 13, all businesses will be able to disable it by manually adjusting their settings. Direct Business Search explained. This new ad type allows brands to...

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Google, Google Analytics, Paid Social, PPC, SEO

Google Analytics 4 adds new dimensions for measuring paid and organic traffic

Google Analytics 4 introduced eight new dimensions for tracking and analyzing both paid and organic traffic sources: Manual source. Manual medium. Manual source / medium. Manual campaign name. Manual campaign ID. Manual term. Manual content. Manual source platform. Why we care. These new insights enhance your capacity to analyze user behavior and performance across channels,...

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Google, Paid Social, PPC, YouTube

YouTube expands Content Takeovers to offer exclusive advertising on more inventory

YouTube is expanding Content Takeovers, allowing brands to become exclusive advertisers across additional inventory, such as: Entire creator channels. Custom lineups. Playlists. Specific videos. What are Content Takeovers? YouTube’s Content Takeovers grant brands exclusive control over specific inventory, ensuring that only their ads are displayed during a designated period. This...

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Google, Google Ads, Paid Social, PPC

Google investigating ‘brutal’ Local Service Ads tactic destroying leads for businesses

Google is investigating a devastating Local Service Ads (LSA) tactic that could “nuke competitors out of existence.” When more than one LSA is linked to a Google Business Profile (GBP), the ad becomes invisible, killing off all leads. Alarmingly, competitors can use this loophole to intentionally create...

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advertising, Microsoft, Paid Social, PPC

Microsoft Copilot updates: New design, image editing tools and video highlights

Microsoft Copilot announced a trio of updates to its platform, including: A new homepage design. New inline editing of AI-generated images with Microsoft Designer integration. New video highlights in Edge. Why we care. Microsoft’s updated Copilot homepage is designed to make navigation smoother, though it might take a bit of...

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