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22 Sep
advertising, Microsoft, Paid Social, PPC

Microsoft unveils new AI tools as it looks to ‘transform search and advertising’

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Microsoft Advertising has unveiled a series of new generative AI tools for advertisers. The new features, Conversational Ad experiences, Ads for Chat API, and Copilot, are part of the tech giant’s mission to transform search and advertising with generative AI. Here’s a recap of the big announcements to come from Microsoft’s...

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22 Sep
Google, Google Ads, Paid Social, PPC

Google is planning to update its Misleading Representation policy

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Google is going to update its Misleading Representation policy on 21 November 2023. The search engine is planning to remove non-fulfillment of a product or service due to lack of qualifications under Misrepresentation and file it under the Unacceptable Business Practices policy instead. Why we care. It’s vital to...

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21 Sep
Google, Google Ads, Paid Social, PPC

Google rolls out automatically created assets to all advertisers

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Google has rolled out automatically created assets (ACA) for general availability. The search engine has also expanded the feature to seven new languages: Dutch French German Italian Japanese Portuguese Spanish Previously, ACAs were only available for advertisers running campaigns in English in open beta. What are automatically created assets? Automatically created assets is a campaign-level setting...

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19 Sep
advertising, Microsoft, Paid Social, PPC

Microsoft Audience Ads announces new AI bid strategies and market expansion

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Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the...

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19 Sep
Google, Google Ads, Paid Social, PPC

Google Ads apologizes after automatic data migration causes confusion

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Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4. While these changes had been planned following the sunset of UA and notifications were issued, some were...

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19 Sep
Google, Google Ads, Paid Social, PPC

Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns

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Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised...

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