Paid Social Archives - Page 3 of 20

16 Sep

Google launches new AI tool to improve YouTube ad optimization

September 16, 2023
Posted by Web

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For...

09 Sep

meta, Paid Social, PPC, Threads

Threads users can now search for posts

September 9, 2023
Posted by Web

Threads users can now search through posts on the platform. Meta CEO Mark Zuckerberg announced the new functionality has now been rolled out to most English and Spanish-speaking countries, including the US and UK. The new search feature is available on both the Threads mobile app and web app. Why we care....

08 Sep

Google, Paid Social, PPC

Google Chrome persists with targeted ads that use your browser history

September 8, 2023
Posted by Web

Google has slowly been rolling out its Enhanced Ad Privacy functionality in Chrome. This technology allows websites to serve ads based on your browser history – unless you manually turn it off. Why we care. Some folks are worried that this tech might invade their privacy. More...

06 Sep

Facebook, Instagram, meta, Paid Social, PPC, Threads

Meta may remove ads on Facebook and Instagram for subscribers in Europe

September 6, 2023
Posted by Web

Meta is reportedly considering paid versions of Facebook and Instagram that would ban ads in Europe. The cost of the subscription and potential rollout date has not yet been confirmed by the company. However, Meta will continue to offer free versions of its apps which will still serve...

06 Sep

Google, Google Ads, Paid Social, PPC

Google adds URL Contains targeting functionality to Performance Max

September 6, 2023
Posted by Web

Google has launched the URL Contains targeting functionality on Performance Max. The feature, which is also available on Dynamic Search ads (DSA), enables you to manually specify which URL to show your PMax ads to. Here’s a preview of how to access the new tool on the platform, as shared by...

01 Sep

Google, Google Ads, Paid Social, PPC

Google introduces new Limited Ads Serving policy

September 1, 2023
Posted by Web

Google Ads is introducing a new policy to combat scams and help prevent misleading ads. The platform will now have a “get-to-know-you” period for advertisers it doesn’t know well. During this time, Google Ads may limit how many impressions unfamiliar advertisers receive. The Limited Ads Serving policy will...

30 Aug

Paid Social, PPC, X (Twitter)

X (Twitter) is bringing back political ads

August 30, 2023
Posted by Web

X, formerly known as Twitter, is lifting its ban on political advertising in the US. The Elon Musk-owned platform famously banished political ads back in 2019 when former CEO Jack Dorsey was still in charge. Explaining his decision at the time, Dorsey posted: “This isn’t about free expression....

30 Aug

Google, Google Ads, Paid Social, PPC

Google Ads fixing Discovery campaign technical issue

August 30, 2023
Posted by Web

Google Ads has confirmed a technical issue that is impacting Discovery campaigns. The platform is in the process of trying to resolve the error, which is causing some account-level site and app category exclusions to prevent the delivery of Discovery ads to Google properties such as Gmail. A spokesperson explained that...

30 Aug

Paid Social, PPC, YouTube

Majority of Gen Z teens watch YouTube ads – almost half can recall campaigns

August 30, 2023
Posted by Web

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. That’s according to Precise TV and...

25 Aug

Facebook, Instagram, meta, Paid Social, PPC

Meta rolls out new search tool to track branded content campaigns

August 25, 2023
Posted by Web

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. From here, you’ll...

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