Content, Content Marketing, data analysis, Digital Marketing, enterprise SEO, evergreen content, Industry, niche content, SEO, Strategy

Seven essential enterprise SEO skills to master in 2021

30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent and technology is needed for Enterprise SEO success. From a global pandemic to the continuing economic, environmental, and leadership...

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SEO, Sponsored Posts

You Can’t Predict Your SEO Clients’ Future – But You Can Estimate It! via @seomonitor

Help your SEO clients navigate uncertainty and establish a reliable benchmark for their current business status with this effective forecasting approach.The post You Can’t Predict Your SEO Clients’ Future – But You Can Estimate It! via @seomonitor appeared first on Search Engine Journal. Go to Source Author: SEOMonitor Blog Name: Search Engine...

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Content, content quality, Development, Google, Mobile, mobile optimization, search rankings, SEO, SERPs, site speed, User Experience (Ux), Website Navigation, website optimization, website usability

Four website usability elements that improve your search rankings

30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and building backlinks to your website is still crucial, but Google’s algorithm is continually evolving to reward...

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News, SEO

Google December 2020 Core Update Insights via @martinibuster

Five search marketers share their perspectives on the December 2020 Google Core Algorithm Update.The post Google December 2020 Core Update Insights via @martinibuster appeared first on Search Engine Journal. Go to Source Author: Roger Montti Blog Name: Search Engine Journal SEO, Search Marketing News and Tutorials Blog Post added on December 21, 2020...

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Analytics, data analysis, evergreen content, Google Analytics, SEO, SERPs, site speed, UTM parameters

Seven underrated Google Analytics features that boost performance

30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that perform different functions. All working towards helping you get the...

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News, SEO

Google Search Patent Update – December 18, 2020 via @theGypsy

Google's recently awarded patents touch on interesting topics like knowledge panels, machine learning, and more. Read about them here.The post Google Search Patent Update – December 18, 2020 via @theGypsy appeared first on Search Engine Journal. Go to Source Author: David Harry Blog Name: Search Engine Journal SEO, Search Marketing News and Tutorials...

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Content Marketing, SEO

Content Experiences Are the New Content Marketing

In this article, I talk about the power of creating experiences. You will find creative examples and best practices for impactful content experiences.The post Content Experiences Are the New Content Marketing appeared first on Search Engine Journal. Go to Source Author: Viola Eva Blog Name: Search Engine Journal SEO, Search Marketing News and...

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Analytics, audience engagement, audience engagement metrics, Content, Content Marketing, conversion optimization, Development, Digital Marketing, eCommerce, evergreen content, heatmaps, heatmaps and content marketing, landing page optimization, SEO

How to use heatmaps to level up your content marketing game

30-second summary: Heatmaps represent user engagement data on your web page in a graphical form. They were introduced by Cormac Kinney, the software maker, to help traders beat the market. Today, marketers use heatmaps to visualize users’ behavior on content and improve their content marketing accordingly. If you are on the digital marketing...

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audience engagement, blog content, CDN, Content, Content Marketing, content optimisation, Digital Marketing, ecommerce strategy, ecommerce. content marketing, Facebook, IGTV, Industry, Instagram, local seo, Paid Search, SEO, site speed, Social media, Strategy, User Experience (Ux), user generated content (UGC), Video content

Seven smart ways to upgrade your ecommerce content marketing strategy

30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc. People engage more with a site that...

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