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Google, keyword research, keyword strategy, semantic search, SEO

Three critical keyword research trends you must embrace

30-second summary: Exact-match keywords are useful for researching patterns and trends but not so much for optimization purposes When optimizing for keywords, optimize for intent and solve problems, don’t just match your page to the keyword Brand-driven keywords should be your top priority because you cannot control SERPs but you can rank...

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Blog, Content, Content Marketing, off-site SEO, on-site SEO, rank, search engine optimization, search marketing, SEO, SERP, Social media, Traffic

Mastering SEO with Jena Apgar [VIDEO]

SEO isn’t as technical as it used to be. That’s the good news.  The bad news is, you still can’t ignore it and think you’re going to land on the first page of the SERPs (search engine results pages). So what’s a small business owner like you supposed to do? Well,...

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