PPC Strategy, Uncategorized, YouTube Ads, YouTube advertising, Youtube PPC

Creative Strategy, Ad Sequencing, and the move to Consolidation within YouTube Advertising

YouTube is the premier online destination for video consumption, but also an important piece of any advertiser’s strategy. The year-on-year growth rate of YouTube users between 2016 and 2021 was drastic. 2016 experienced a 13% growth rate, while in 2021, it amounted to 4.9%. This year, there are approximately...

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