Content without data is like a property without a foundation — it lacks stability. Without data, you can’t truly understand the impact of your content and what to do next.Victor Ijidola put it best in his recent article on informational content, “You want your content to persuade your readers...

Read more

Miracle shares valuable insights on establishing your brand's online identity and dominating the SERPs in this informative Whiteboard Friday.Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHi, everyone, my name is Miracle Inameti-Archibong. I'm the head of SEO at John...

Read more

Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey.Some find it difficult to measure ROI, while others struggle to identify strategic collaborations. Even among those that are...

Read more

“I did what people normally would do — Googled ‘locksmiths near me.’”These telltale words preface a scandalous account of listing spam I recently ran into on an Irish call-in radio show on RTÉ. I’m going to share a summary of it in today’s column, offer my best understanding of...

Read more

This year's MozCon was a journey into the future of our industry, set against the stunning backdrop of our brand new venue, Seattle Convention Center’s Summit building. Whether in-person or via livestream, more than 1,000 people gathered for two days of insights and tactical presentations from...

Read more

Discover key statistics on Google's Search Generative Experience and their impact on SEO, ads, and user experience. Dive into the latest trends shaping the search landscape in this insightful Whiteboard Friday with Tom Capper.Click on the whiteboard image above to open a high resolution version in a new...

Read more

This article contains some ableist phrases that are debunked and combatted throughout the piece. They have been included to highlight better alternatives.Accessibility should be one of the top priorities for your website in 2024Disabled people and those with accessibility needs make up a considerable percentage of our clients and...

Read more

The one thing that brand managers, company owners, SEOs, and marketers have in common is the desire to have a very strong brand because it’s a win-win for everyone. Nowadays, from an SEO perspective, having a strong brand allows you to do more than just dominate the SERP —...

Read more

Breathe new life into your existing content. Join Ross Simmonds in this Whiteboard Friday as he shares strategies to transform your old content into valuable assets that drive results and boost brand authority.Click on the whiteboard image above to open a high resolution version in a new tab!Video...

Read more

Artificial Intelligence (AI) has blown up like a supernova. Conversations about AI are happening everywhere. As you browse LinkedIn, read your favorite SEO blog, or tune into a marketing podcast, you will see discussions about AI.Some marketers see AI as a threat. But that doesn’t have to be the...

Read more