Few aspects of my job drive me to extreme internal conflict, but the subject of author attribution is one that tears my brain in two.My writer brain says, “Yes, absolutely! Writers’ names on all that they create! Credit where credit is due!”My marketer brain is apparently...

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Learn how to forecast and demonstrate the value of your SEO efforts in this week's Whiteboard Friday with Tom Mansell. Quantify predicted SEO value, close performance gaps, and calculate ROI.Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionWelcome to this week's...

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The digital landscape is evolving quickly, and businesses must adjust their marketing techniques to maintain a competitive edge. You need to be able to transform how you operate your business and engage with your customers.If you’re aiming for long-term success, you should learn how to future-proof your brand. This...

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Around August 18, just prior to the August Core Update announcement, MozCast recorded extremely high temperatures, peaking at 127°F. This stood out even compared to August’s unusually high ranking-volatility and the Core Update itself (so far).While it’s easy to lump this volatility into the August Core Update, we recorded...

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In this Whiteboard Friday, Tom discusses why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority.Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHappy Friday. I'm Tom Capper, Senior Search Scientist at Moz. Recently at...

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Google Analytics 4 (GA4) is officially here. If you’re not familiar yet, GA4 is the next generation of analytics. While it offers a bunch of new features and benefits, it can be a little daunting to learn how to use it effectively. There are numerous new reports, and finding the...

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This was originally published on June 8, 2022, and has been refreshed with new and important information and images.Topical authority isn’t a new concept, but as Google’s drive for helpful content is showing no signs of slowing down, topic authority is not something to ignore.Topical authority is closely linked...

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Rejoice takes you through how to map your keywords to both the buyer’s purchasing journey and the relative user intent.Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHi. So I'm Rejoice. I'm an SEO account manager for SEO Sherpa, and welcome...

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Marketing a restaurant? You already know what a huge role online reviews play in your reputation, rankings, and revenue, with 98% of US adults reading this content and 86% writing it. You may have read that there’s a demonstrable Google local ranking boost when a brand-new restaurant gets its...

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In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization. He identifies three specific types of cannibalization: internal, international, and subdomain.Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionHey, Moz fans. How's it going? My name is Jon...

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