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  • 7 Emerging Trends in TikTok Ads July 11, 2024
    Since its launch in 2020, TikTok has catapulted in popularity, boasting over 1 billion monthly users. (With some estimates at around 1.5 billion in 2024). That inevitably makes TikTok ads an attractive proposition to brands. As one of the fastest-growing social media platforms, TikTok has revolutionized how brands connect with their audiences. It distinguishes itself […]
    Kelsey Livesey
  • How to Run Effective Meta Ads for Software as a Service (Saas) July 10, 2024
    Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in fact, it should be one of the primary repositories of budget. Some top SaaS companies, […]
    Mitt Ray
  • Meta Ads in 2024: The Best Targeting is No Targeting July 8, 2024
    Many business owners have experienced running Meta ads without any tangible results, despite the platform sometimes suggesting it picked up transactions. Nevertheless, I am here to tell you to trust the algorithm! With the wrong signals, Meta can waste your hard-earned spend. However, there are plenty of opportunities for clients to get great results by […]
    Mike Johnson
  • From Keywords to Conversations: Unveiling the Shift in Advertising   July 5, 2024
    Marketing professionals, especially those specialising in PPC, are navigating an evolving landscape. As we move through 2024, several challenges shape our strategies and tactics: declining search keyword performance, rising media costs, and fewer branded searches, to name a few. Historically, we’ve managed paid campaigns in ways that matched the capabilities of the technology at the […]
  • Avoid Campaign Drift to Keep Your Clients Happy July 3, 2024
    Everyone knows if you don’t give regular care and attention to something it can start to deteriorate. This could apply to your house, garden or even your health and fitness. This concept – called ‘campaign drift’ – can equally apply to your Google Ads or other digital advertising activity. If you allow campaigns to become […]
  • What is ‘End Customer Company Name’ and Why Does it Matter? July 2, 2024
    In the ever-evolving landscape of digital marketing, efficiency and precision are paramount. Google Ads, a cornerstone of many businesses’ advertising strategies, continues to innovate to provide best-in-class standards of support for its users. The latest enhancement to their support system is the addition of the “End Customer Company Name” field when contacting support via email. […]
  • PPC Trends to Watch in (the second half of) 2024 June 26, 2024
    For all the fears of industry collapse, PPC remains in rude health. Arguably it has never been healthier, with a projected $190 billion set to be spent on search advertising in 2024. After years of same-old, same-old the sector the introduction of AI and other recent technological advancements means it’s more important than ever to […]
  • Apply for a free Hero Conf ticket! June 25, 2024
    Do you want a FREE one-day ticket to Hero Conf in November? We’re seriously excited to be returning to San Diego on November 19 & 20, which is why we’re giving away hundreds of free single day passes. If you are lucky enough to win a free Hero Conf ticket, you’ll also be able to attend all the […]
  • Reducing Your Dependency on Google Traffic – Part II: Generative AI June 25, 2024
    In part one of this in-depth look at how marketers and brands can minimise their traffic dependency on Google search, Ann Stanley of Anicca Digital explored the opportunities offered by social search. In the second part she examines the ways in which generative AI – typically presented as a threat – can offer solutions as […]
  • PMax is not just for sales it can be for leads too: How to succeed with Performance Max for Lead Generation   June 24, 2024
    Following her talk at this year’s Brighton SEO, Freelance Consultant Cathryn Stormont. shares her top 5 tips on how to make a success of Performance Max for lead generation. There are many success stories telling how Performance Max campaigns have helped ecommerce businesses drive sales, especially from Google shopping. For lead generation it can be […]

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