MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more. The post This day in search marketing history: February 4 appeared first on Search Engine Land.

Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. The post The latest jobs in search marketing appeared first on Search Engine Land.

After a couple years of testing, Microsoft has now stopped using the old BingBot user agent. The post New Bingbot user-agent now fully live appeared first on Search Engine Land.

Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market. The post Google search, network, and YouTube revenue all fell in Q4 2022 appeared first on Search Engine Land.

Managing your GBP listing from Google search is the new norm. Here's an overview of the in-search experience features you need to know. The post How to manage and edit your Google Business Profile from Google search appeared first on Search Engine Land.

Are you doing business in more than one language or more than one country? If you are, you'll want to avoid these common pitfalls. The post International SEO: How to avoid common translation and localization pitfalls appeared first on Search Engine Land.

We know Microsoft Bing is working towards integrating ChatGPT into its search interface. The post Microsoft Bing’s ChatGPT interface spotted in the wild appeared first on Search Engine Land.

How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more. The post This day in search marketing history: February 3 appeared first on Search Engine Land.

In the Google Q4 earnings call, Sundar Pichai confirmed the company's plans to deliver ChatGPT like features. The post Sundar Pichai confirms Google is working on AI search feature users can “engage directly with” appeared first on Search Engine Land.

Starting next month, advertisers should begin creating new Google Analytics 4 properties, or they'll be automatically configured. The post Make the switch to GA4, or Google will do it for you appeared first on Search Engine Land.

Optimizing your site for mobile users is crucial for boosting your conversion rate. But how? Click to explore our top 4 ways to drive conversions via mobile. The post How to Maximize Website Conversion Rates Through Mobile Optimization Strategy first appeared on PPC Hero.

Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in the years to come. So as a business, you need to start understanding how machine learning can be used to benefit your company. If you’re unfamiliar with machine learning, […]

Google Ads constantly rolls out new features and updates and it's up to marketers to keep up. Learn how to use the five latest features in 2022. The post 5 Ways to Make the Best of the Five Latest Google Ads Features first appeared on PPC Hero.

Learn how to perform voice search optimization for your content and improve its discoverability to those searching with their voice. The post 5 Steps to Perform Voice Search Optimization For Your Content first appeared on PPC Hero.

The B2B world is competitive, so targeting people who will benefit from your service or product is paramount. Learn to identify your target market today. The post Identifying an Effective B2B Target Market for Ads first appeared on PPC Hero.

What is reactive marketing and why bother with it? Read this complete guide and learn why and how to apply a reactive marketing strategy to your brand. The post What Is Reactive Marketing and How to Apply It to Your Brand first appeared on PPC Hero.

Consistent messaging on social media can highlight your values and build trust in your brand — a winning strategy for your reach and conversions. Read on to learn how. The post How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media first appeared on PPC Hero.

Statistics are important for every area of digital marketing. Read on to discover how they can help you plan strategies that boost business growth. The post How To Use Statistics in Digital Marketing first appeared on PPC Hero.

A simple automated system to help business owners show more of their products on Google Shopping, giving them back time to focus on other areas of their business. The post Showcase More of Your Products on Google Shopping first appeared on PPC Hero.

Leveraging UGC in your social media marketing strategy can drive sales up to 5X. Read more here. The post Why Incorporating User-Generated Content on Social Media Will Increase Sales first appeared on PPC Hero.

Twitter Blue Verified creators can now earn a share of ad revenue for Twitter Ads in their reply threads. The post Twitter Will Share Ad Revenue With Twitter Blue Verified Creators appeared first on Search Engine Journal.

Google's John Mueller says headings with a hierarchical structure is an "awesome idea & a great practice" The post Google: Headings With Hierarchical Structure An “Awesome Idea” appeared first on Search Engine Journal.

Now that ChatGPT is trending, there are AI content detection softwares to safeguard against it. How effective are these tools? Let's find out. The post AI Content Detection Software: Can They Detect ChatGPT? appeared first on Search Engine Journal.

From developing a strategy to building a list to tracking results, this guide covers everything you need to know to start marketing via email. The post Email Marketing: An In-Depth Guide appeared first on Search Engine Journal.

There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list. The post Top 5 Essential SEO Reporting Tools For Agencies appeared first on Search Engine Journal.

Google's parent company saw a 9% decline in revenue and 1% drop in Search revenue. CEO Sundar Pichai remains optimistic due to investments in AI. The post Google’s Q4 Report: The Challenges & Opportunities For Marketers appeared first on Search Engine Journal.

This is how ChatGPT gets website data to learn from and how to block that from happening. The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal.

New $20 ChatGPT subscription plan was greeted by a virtual stampede of enthusiastic users ready to shower money on OpenAI The post Response to ChatGPT $20 Plan: Take My Money! appeared first on Search Engine Journal.

John Mueller criticized negative SEO services as well as certain kinds of link disavow companies, saying that they were "making things up" The post Google’s Mueller Criticizes Negative SEO & Link Disavow Companies appeared first on Search Engine Journal.

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. The post Lead Generation: How To Get Started appeared first on Search Engine Journal.