RSS Search Engine Land

  • This day in search marketing history: February 4 February 4, 2023
    MicroHoo Day 4, plus: Google expands phrase match, Google Adds JSON-LD support, reconsideration requests and more. The post This day in search marketing history: February 4 appeared first on Search Engine Land.
    Danny Goodwin
  • The latest jobs in search marketing February 3, 2023
    Land your next job in SEO or PPC. These brands and agencies are hiring to fill open search marketing positions right now. The post The latest jobs in search marketing appeared first on Search Engine Land.
    Karina Sarango
  • New Bingbot user-agent now fully live February 3, 2023
    After a couple years of testing, Microsoft has now stopped using the old BingBot user agent. The post New Bingbot user-agent now fully live appeared first on Search Engine Land.
    Barry Schwartz
  • Google search, network, and YouTube revenue all fell in Q4 2022 February 3, 2023
    Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market. The post Google search, network, and YouTube revenue all fell in Q4 2022 appeared first on Search Engine Land.
    Nicole Farley
  • How to manage and edit your Google Business Profile from Google search February 3, 2023
    Managing your GBP listing from Google search is the new norm. Here's an overview of the in-search experience features you need to know. The post How to manage and edit your Google Business Profile from Google search appeared first on Search Engine Land.
    Sherry Bonelli
  • International SEO: How to avoid common translation and localization pitfalls February 3, 2023
    Are you doing business in more than one language or more than one country? If you are, you'll want to avoid these common pitfalls. The post International SEO: How to avoid common translation and localization pitfalls appeared first on Search Engine Land.
    Elmer Boutin
  • Microsoft Bing’s ChatGPT interface spotted in the wild February 3, 2023
    We know Microsoft Bing is working towards integrating ChatGPT into its search interface. The post Microsoft Bing’s ChatGPT interface spotted in the wild appeared first on Search Engine Land.
    Barry Schwartz
  • This day in search marketing history: February 3 February 3, 2023
    How Google uses AI in search, plus: an unconfirmed Google algorithm update, Amit Singhal leaving Google, bad ads and more. The post This day in search marketing history: February 3 appeared first on Search Engine Land.
    Danny Goodwin
  • Sundar Pichai confirms Google is working on AI search feature users can “engage directly with” February 3, 2023
    In the Google Q4 earnings call, Sundar Pichai confirmed the company's plans to deliver ChatGPT like features. The post Sundar Pichai confirms Google is working on AI search feature users can “engage directly with” appeared first on Search Engine Land.
    Barry Schwartz
  • Make the switch to GA4, or Google will do it for you February 2, 2023
    Starting next month, advertisers should begin creating new Google Analytics 4 properties, or they'll be automatically configured. The post Make the switch to GA4, or Google will do it for you appeared first on Search Engine Land.
    Nicole Farley

RSS PPC Hero

  • How to Maximize Website Conversion Rates Through Mobile Optimization Strategy November 30, 2022
    Optimizing your site for mobile users is crucial for boosting your conversion rate. But how? Click to explore our top 4 ways to drive conversions via mobile. The post How to Maximize Website Conversion Rates Through Mobile Optimization Strategy first appeared on PPC Hero.
    robbinns
  • 10 Ways Machine Learning Can Transform Your Business November 29, 2022
    Many top companies are already using machine learning to target potential customers, personalize offers, and improve customer service, and it will only become more critical in the years to come. So as a business, you need to start understanding how machine learning can be used to benefit your company. If you’re unfamiliar with machine learning, […]
    Veselin Mladenov
  • 5 Ways to Make the Best of the Five Latest Google Ads Features November 23, 2022
    Google Ads constantly rolls out new features and updates and it's up to marketers to keep up. Learn how to use the five latest features in 2022. The post 5 Ways to Make the Best of the Five Latest Google Ads Features first appeared on PPC Hero.
    Jordan Bishop
  • 5 Steps to Perform Voice Search Optimization For Your Content November 22, 2022
    Learn how to perform voice search optimization for your content and improve its discoverability to those searching with their voice. The post 5 Steps to Perform Voice Search Optimization For Your Content first appeared on PPC Hero.
    Pohan Lin
  • Identifying an Effective B2B Target Market for Ads November 21, 2022
    The B2B world is competitive, so targeting people who will benefit from your service or product is paramount. Learn to identify your target market today. The post Identifying an Effective B2B Target Market for Ads first appeared on PPC Hero.
    Luke Carlino
  • What Is Reactive Marketing and How to Apply It to Your Brand November 16, 2022
    What is reactive marketing and why bother with it? Read this complete guide and learn why and how to apply a reactive marketing strategy to your brand. The post What Is Reactive Marketing and How to Apply It to Your Brand first appeared on PPC Hero.
    Erika Rykun
  • How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media November 14, 2022
    Consistent messaging on social media can highlight your values and build trust in your brand — a winning strategy for your reach and conversions. Read on to learn how. The post How to Boost Brand Reach and Conversion Rates Through Consistency on Social Media first appeared on PPC Hero.
    dakotamurphey
  • How To Use Statistics in Digital Marketing November 10, 2022
    Statistics are important for every area of digital marketing. Read on to discover how they can help you plan strategies that boost business growth. The post How To Use Statistics in Digital Marketing first appeared on PPC Hero.
    Daniel Martin
  • Showcase More of Your Products on Google Shopping November 9, 2022
    A simple automated system to help business owners show more of their products on Google Shopping, giving them back time to focus on other areas of their business. The post Showcase More of Your Products on Google Shopping first appeared on PPC Hero.
    Rob Sanders
  • Why Incorporating User-Generated Content on Social Media Will Increase Sales November 7, 2022
    Leveraging UGC in your social media marketing strategy can drive sales up to 5X. Read more here. The post Why Incorporating User-Generated Content on Social Media Will Increase Sales first appeared on PPC Hero.
    Deepanshi Jain

RSS Search Engine Journal