While some SMBs may be suffering from the iOS change, these moves may be useful to help expand their social advertising. Please visit Search Engine Land for the full article.

Plus, set your inclusion attributes in Microsoft Advertising Please visit Search Engine Land for the full article.

Google has also provided new details for when searches are identical to a given keyword as well as when a search isn’t identical to any of an advertiser’s keywords. Please visit Search Engine Land for the full article.

Everything you need to know about sending emails that your customers want to receive and that inboxes won’t block from being delivered. Please visit Search Engine Land for the full article.

Plus, Facebook is sorry, not sorry, and Roku’s new app for Shopify merchants. Please visit Search Engine Land for the full article.

We are now seeing reporting as early as four hours ago! Please visit Search Engine Land for the full article.

Executing Marketing with Purpose in your advertising is an important way for marketers to overcome barriers in the moments that matter, and to connect with people Please visit Search Engine Land for the full article.

The advertiser page gives PPC experts the opportunity to show the integrity of their advertising to users but also leaves a trail of previous advertisements. Please visit Search Engine Land for the full article.

Plus, how to set up Google Analytics 4 using Google Tag Manager. Please visit Search Engine Land for the full article.

Google’s new travel and leisure products are meant to help businesses bounce back after over a year and a half of disruption. Please visit Search Engine Land for the full article.

Quality PPC campaigns can be very effective. Learn how to tailor them to your target audience to ensure customer satisfaction with these vital metrics.

Tech companies are implementing changes to respond to rising concerns around privacy. A new marketing landscape where branding cannot be ignored is on the rise.

Take a look at what Hero Conf has planned for 2022! We are bringing you 2 of the largest gatherings of PPC strategists for in-depth learning and networking.

Here are 12 Important PPC Trends to Watch in 2021. By understanding these new PPC trends, brands and marketers can stay ahead of the competition.

Learn about new advertising trends on Amazon. How effective are different types of advertising tools and what has been the experience of sellers using them.

With better optimization of your Facebook ads sets, you can significantly improve your ROI - read these 5 best tips to get the process started.

AI is more than just a tech trend. It can take your advertising efforts to the next level and boost your ads’ performance. Learn how AI can enhance PPC.

Learn how cross-selling increases the value you add to your clients while also adding dollars to your bottom line.

This piece talks about attention, not necessarily how to get it but once you have it, the importance of using and caring for it in the most considered way.

When trying to increase conversions, it’s not enough to just make visually appealing content. There are many marketing strategies you can use to your advantage.

Breadcrumbs help provide positive user experiences to website visitors and reinforce site structure for search engines. Is it a ranking factor?The post Breadcrumb Navigation: Is It a Google Ranking Factor? appeared first on Search Engine Journal.

Do you think 404 and soft 404s errors can affect your Google search rankings? Find out if they are ranking factors here.The post Are 404 & Soft 404 Errors Google Ranking Factors? appeared first on Search Engine Journal.

Google is negotiating deals with Instagram and TikTok to index their content in search results, according to a new report.The post Google Working on Indexing Instagram & TikTok Videos appeared first on Search Engine Journal.

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page.The post Google: Extra Content Not Always Needed For Category Pages appeared first on Search Engine Journal.

Are you using transition words and phrases in your writing to improve readability and SEO content quality? Here’s how to do so.The post What are Transition Words? Learn How to Use Them for SEO Content appeared first on Search Engine Journal.

E-A-T is an important part of the Search Quality Raters Guidelines. Learn more about it and its importance to SEO here.The post Google’s Search Quality Raters Guidelines: A Guide for SEO Beginners appeared first on Search Engine Journal.

Learn about the query completion patent that helps Google predict the best autocomplete answers for a user's search query.The post How Autocomplete Works: The Patent Behind Google’s Query Completions appeared first on Search Engine Journal.

Google's John Mueller offered encouraging feedback on ranking eCommerce sites that use manufacturer product descriptionsThe post Google on Using Duplicate Manufacturer Product Descriptions appeared first on Search Engine Journal.

Google Ads is increasing transparency by providing users more background on verified advertisers. Here's what you need to know!The post Google Ads to Rollout New Advertiser Pages With a Focus on Transparency appeared first on Search Engine Journal.

Twitter is expanding its tipping feature to more users and diversifying the ways in which users can receive monetary contributions.The post Twitter Adds Bitcoin & GoFundMe As Tipping Options appeared first on Search Engine Journal.