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tCPA may not be going away (yet), but it should: Why it’s time to embrace value-based bidding

Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing

Search Engine Land’s feed keeps you updated throughout the day on the latest news with Google, Yahoo, Microsoft’s Bing and the world of search engine marketing, search engine optimization and search engines in general.



<div>Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing</div>
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<p>Blog Post added on January 26, 2022 at 3:01 am | Powered by <a href=All The Way Digital