Your campaigns, managed by ‘Google Ads experts’
In 2019, some advertisers received an email from Google Ads with the headline: “We’ll focus on your campaigns, so you can focus on your business.”
Unless advertisers opted out, they would have been added to the program automatically seven days after receiving the email.
According to the email, the Google Ad experts would identify “key changes that can help you get more out of your ads, from restructuring your ad groups and modifying your keywords to adjusting your bids and updating your ad text.” (That was structure, keywords, bids, ads.) They would also offer “setup and ongoing activation of advanced features” and “ensure the right features are being activated at the right moment.”
In a disclaimer (posted by Aron Levy) the company said it didn’t “guarantee or promise any particular results from implementing these changes” made by its experts.
As Levy put it on Twitter, Google was basically saying: “we’re gonna start messing with your accounts in a week unless you explicitly say no.”
What did Google have to say about this pilot program? “Our sales teams are always looking for ways to help customers get the best results from Google Ads. We are rolling out a pilot program that we believe will help businesses optimize their accounts. As always, we build customer feedback into the final product. Customers are in full control of the account and can accept or reject recommendations as they desire.”
Read all about it in: Google tells some advertisers it will handle their campaign management
Also on this day
2022: Google confirmed the small experiment designed to help users more easily identify an advertiser.
2022: Google was accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads.
2020: Google planned to test more variations and changes to the desktop search results based on early feedback from users around the favicon and black ad label rollout on desktop.
2019: Mobile organic clicks on declined roughly 10 points between 2016 and 2018.
2019: Detlef Johnson and Jessica Bowman would contribute content and expertise to Search Engine Land and SMX events.
2018: Google began emailing customers that support would end as of March 20, 2018.
2018: Apple also said that Siri was being used on more than 500 million devices.
2017: The new look was seen in the UK on desktop.
2017: Overall paid search growth remained steady in Q4. Separate device bidding was among the drivers of growth for Google.
2017: Advertisers can now set their imported Google campaigns to automatically update on an ongoing basis.
2014: An analysis of the “ten blue links” by Conductor.
2014: “I’ve been getting thousands of no-subject, blank emails …. 500 of them come every hour, I can’t stop them.”
2014: Apple’s ensured that anyone searching for “Mac” on Google or Bing knew about the anniversary.
2014: A German court ruled Google was responsible for distributing scandalous pictures of the former Formula One president.
2014: The latest images showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more.
2012: Users averaged almost five words per search.
2011: The $100 million equity award given to Eric Schmidt was a larger version of equity awards given to other Google executives in the past.
2011: 51% of consumers cited Reliability as the most important trait when selecting a local business to use
2011: Google rolled out a report to allow advertisers to view “free clicks” – clicks and interactions that occurred with the ads that didn’t result in a click-through.
2011: The user-uploaded images would be visible on Google.com and Google Earth, in addition to Places/Maps.
2011: Schmidt was shopping the idea of his own talk show to various outlets.
2011: Google Maps added the fuel calculator widget to the bottom of driving directions
2011: The group of images highlighted those top image searches with the use of images.
2011: The Bing and ESPN partnership involved two pre-Super Bowl promotions
2008: The other engines also offered some customization features as well.
2008: Demographic bidding let advertisers display ads to specific gender and age group audiences on sites in Google’s content network
2008: An apparently renewed test of click-to-call at Google.
2008: Tens of millions of videos, community features, mobile phone uploads available within moments, and more.
2008: Although Microsoft, Yahoo. and NASDAQ stabilized, Google kept dropping
2008: A left-leaning male and a right-leaning female commentator sniped at each other and made quips while they waited for users to input terms into the search box.
2008: Call it “Super Tubesday.” The site would offer geotagged political videos from candidates, users, and various news outlets.
2008: The Google-NTT DoCoMo relationship would make Google the default start page on mobile Internet browsers on DoCoMo phones.
2007: Advertisers would have to worry about price plus factors such as their ad click-through rate.
2007: Searches returned the title tag from pages rather than internal anchor text.
2007: Why search marketers should tap into search engines – including the social media search engines
2007: Their year-end financial results showed a drop in profits by but increase in overall revenues.
2007: The new design also came with some feature additions (e.g., pages, member profiles, file sharing).
2007: Among the changes: the image source URL did not show until you moused over the image.
2007: This enabled Baidu to produce their own content, as opposed to just showing snippets of content from third-party sources.
2007: The Google Custom Search Engine (CSE) specifically searched the various search marketing and search engine optimization forums on the web.
2007: It was to understand what data Google was storing about users, why they were doing so, for how long and its security measures.
2007: Google AdWords was testing large Google Checkout buttons underneath ads of merchants that accepted Google Checkout.
2007: It was a general engine for B2B users.
2007: interactive maps and turn-by-turn directions would be available either through a downloadable application or on a mobile browser.
From Search Marketing Expo (SMX)
- Why entity search is necessary for SEO success
- Bridging SEO and web development: How to get developers on your side
Past contributions from Search Engine Land’s Subject Matter Experts (SMEs)
These columns are a snapshot in time and have not been updated since publishing, unless noted. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.
- 2022: Evolving Core Web Vitals tactics using Cloudflare and WebpageTest by Detlef Johnson
- 2020: Google Ads’ Performance Planner can help predict performance across accounts by Anthony Chavez
- 2020: Systematically upgrade your existing content: Here’s how (and when) to do it by Chris Gregory
- 2019: 4 building blocks to help your brand’s SEO strategy succeed by Danielle Savin
- 2019: Bing Ads 2018 recap and insights for search marketers in the year ahead by Christi Olson
- 2019: Introducing SEO for developers. It’s time. by Detlef Johnson
- 2018: Local search industry optimistic about 2018 — but less likely to hire by Jamie Pitman
- 2018: Side by side: Comparing two performance marketing tools/agencies by Andreas Reiffen
- 2017: Want to see if the same search query is appearing in different ad groups? by Daniel Gilbert
- 2014: A Former Googler’s Routine For AdWords Management by Frederick Vallaeys
- 2013: The Wine Enthusiast’s Guide To Tasting SEO Success by Karen DeJarnette
- 2013: Four Ways You Can Benefit By Using AdWords Scripts by Frederick Vallaeys
- 2013: Yandex Launches Experimental “Wonder” Voice Social Search App For The US by Andy Atkins-Krüger
- 2012: Did International Markets Cause Google’s Loss Of Love On Wall Street? by Andy Atkins-Krüger
- 2012: Infographics: Why They Fail For Link Building by Erin Everhart
- 2011: Does Your Local Mobile Search Strategy Suck? by Andrew Shotland
- 2011: 5 Bad Google Ads: What Were They Thinking?! by Mona Elesseily
- 2008: Taking The Fear Factor Out Of Paid Search For Small Businesses by Christine Churchill
- 2008: Think You’re Successfully Flying Under Google’s Radar? Think Again. by Stephan Spencer
- 2008: Leveraging Social Media Sites To Increase Search Visibility by Muhammad Saleem
- 2008: Digg Updates Algorithm – Digg Community Revolts by Tamar Weinberg
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